Job description:

Are you a media whiz with a knack for data-driven decisions?
If you’re skilled in media planning tools and optimizing ROI, we want you!

Qualifications:

• A bachelor’s degree in marketing, advertising, business, or a related field.
• Proven experience in media buying or related roles, ranging from 2 to 5 years.
• Proficiency in using media planning and buying tools and software.
• Analytical skills to interpret data and make data-driven decisions.
• Knowledge of advertising trends, media landscape, and emerging technologies.

Key Responsibilities:

• Conduct in-depth market research to identify target audiences, demographics, and media preferences.
• Monitor campaign budgets, allocate funds efficiently, and make adjustments as needed to ensure cost-effective media buying.
• Create detailed media plans that specify which media channels and platforms will be used, along with the budget allocation for each.
• Continuously optimize media buying strategies by monitoring the performance of advertisements and adjusting placements to maximize ROI.