Are you a media whiz with a knack for data-driven decisions?
If you’re skilled in media planning tools and optimizing ROI, we want you!
- A bachelor’s degree in marketing, advertising, business, or a related field.
- Proven experience in media buying or related roles, ranging from 2 to 5 years.
- Proficiency in using media planning and buying tools and software.
- Analytical skills to interpret data and make data-driven decisions.
- Knowledge of advertising trends, media landscape, and emerging technologies.
- Conduct in-depth market research to identify target audiences, demographics, and media preferences.
- Monitor campaign budgets, allocate funds efficiently, and make adjustments as needed to ensure cost-effective media buying.
- Create detailed media plans that specify which media channels and platforms will be used, along with the budget allocation for each.
- Continuously optimize media buying strategies by monitoring the performance of advertisements and adjusting placements to maximize ROI.