Media Buyer

Creative
Posted 5 months ago

Job description:

Are you a media whiz with a knack for data-driven decisions?
If you’re skilled in media planning tools and optimizing ROI, we want you!

Qualifications:

  • A bachelor’s degree in marketing, advertising, business, or a related field.
  • Proven experience in media buying or related roles, ranging from 2 to 5 years.
  • Proficiency in using media planning and buying tools and software.
  • Analytical skills to interpret data and make data-driven decisions.
  • Knowledge of advertising trends, media landscape, and emerging technologies.

Key Responsibilities:

  • Conduct in-depth market research to identify target audiences, demographics, and media preferences.
  • Monitor campaign budgets, allocate funds efficiently, and make adjustments as needed to ensure cost-effective media buying.
  • Create detailed media plans that specify which media channels and platforms will be used, along with the budget allocation for each.
  • Continuously optimize media buying strategies by monitoring the performance of advertisements and adjusting placements to maximize ROI.

Job Features

Job CategoryCreative

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